Ten Well Made Corporate Blogs

1. Google- I really like Google's official blog because of how accessible it makes everything. If they are experiencing any technical difficulties they have really well made troubleshoots that are linked directly to the blog. Also, when they are introducing new technology they go into deep descriptions about the product, and include links so that you can find out more.

2. Wells Fargo- It's not very eye catching, but Wells Fargo definitely makes up for it in how it does its corporate blog site. There are different sections of topics, in which Wells Fargo has multiple people from the company talk about each topic, and address the concerns of their customers. Though it is slightly hard to find exactly what you want.

3. Best Buy- Best Buy has a really good search tool on their blog that works great to help the customers find what they are looking for. This is great, especially when customers are looking for specific announcements about products or replacement plans.

4. HP- I really like Hewlett Packard's blog because of it's very eye catching, and it is also very well mapped out. One thing that really stood out to me is right at the top they have a link to their blogging code of conduct. This way the employees can find out exactly what HP is expecting in their blogs.

5. Apple- The thing that stood out about Apple's blog to me is what kind of information they had. It was more about tearing down their competitors and showing why Apple products were better than anything else. Which is much different than most other professional blogs, though weather or not it is a good practice I'm not sure.

6. Nike- Nike's blog had two different types of searches on theirs, which is something that stood out to me. They had a search by type of blog, and then they also had the blogs archived by date and month, so you could search that way.

7. LG- LG launched a specific themed blog for their Malaysian consumers. Apparently they have specific themes for their blogs depending on the country you are from, though this could also alienate consumers it could also be a great business tool. Making customers feel special goes a long way.

8. Dell- Dell just recently launched their corporate blog. With this launch their first blog was about lessons in corporate blogging. This was meant to teach the people in their business about blogging and what Dell as a company wanted to get out of the blogging process.

9. Sony- Had a thing called live blogging. Which, essentially, is just a blog that people can interact with the writer as they are writing it. Which is very interesting to me.

Blog Sites= Websites?

The fact that more people are using blogs in their business, and there are many more people reading these blogs sets perfect conditions for blog sites to grow and advance. Blogs and blog engines are much better suited for integrating interactive features, embedding widgets, and interconnecting social media accounts. 1 Depending on how many people are reading a blog, and who those people are can change how the owner of said blog will manage and post their information. Blogs that are getting hundreds, if not thousands, of hits a day are prime candidates for website advertising, which can lead to an incredible increase in revenue for a company.
Many websites now starting to run themselves on blog engines. Blog engines are much more flexible these days and for the most part allow easy integration of “widgets” and other tools to incorporate other social media into the blog. 2 This also allows for increased revenue for the blog owner.
Overall blog sites are becoming more manageable and more useful than using a normal website. It is definitely more worthwhile for a company to use these blog sites and blog engines for their internet businesses.

1 & 2. http://webworkerdaily.com/2009/02/12/are-web-sites-obsolete-yet/