The fact that more people are using blogs in their business, and there are many more people reading these blogs sets perfect conditions for blog sites to grow and advance. Blogs and blog engines are much better suited for integrating interactive features, embedding widgets, and interconnecting social media accounts. 1 Depending on how many people are reading a blog, and who those people are can change how the owner of said blog will manage and post their information. Blogs that are getting hundreds, if not thousands, of hits a day are prime candidates for website advertising, which can lead to an incredible increase in revenue for a company.
Many websites now starting to run themselves on blog engines. Blog engines are much more flexible these days and for the most part allow easy integration of “widgets” and other tools to incorporate other social media into the blog. 2 This also allows for increased revenue for the blog owner.
Overall blog sites are becoming more manageable and more useful than using a normal website. It is definitely more worthwhile for a company to use these blog sites and blog engines for their internet businesses.
1 & 2. http://webworkerdaily.com/2009/02/12/are-web-sites-obsolete-yet/
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I think that in addition to the increasing popularity and profitability that blogs are offering to its users, blogs are also becoming so unique and customizable that it offers yet another avenue of expression for both casual and business bloggers. Just as HTML, Java, CSS, etc. have allowed perfect customization of websites, there are frequent innovations that allow unique add-ons, wallpapers, visual styles, and other forms of customization that can be utilized by the blog owners. For example, Sam has the ability to customize the look and the content of his blog to what he like. Whereas I have the ability to customize my blog in a completely different way. I think that this customizable feature that is becoming more available and innovative is a huge factor in the popularity and use of blogs.
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