Communication Technology

The communication technology that I want to talk about is text and instant messaging. These two types of communication can bring a lot to the table, and save your business quite a bit of time.
It is much cheaper to send out a text to everybody in a department than it is to type up a memo, and you will also have a higher chance of getting responses than you would if you sent out an e-mail. This can empower your employees to accomplish more in less time; which in turn, would lead to higher customer satisfaction. (1) Instant messaging can also lead to quicker customer response time, and a higher rate of successful communication. The fact that a business has the option of directly contacting their customers, and knowing that if there is going to be a response that it will be almost instantaneous is of great value. (2)
There are some drawbacks from improper usage of text and instant messaging for business purposes. Such as, the fact that as technology increases so does government regulations; there is the chance of losing professional communication; possible productivity loss due to inappropriate use of text or instant messaging; could compromise sensitive information; there could be a loss of personal customer interaction; and they can sometimes be an inappropriate form of communication. (1)
In conclusion, I believe that as long as text/instant messaging is handled properly and professionally they can become great assets for any business.

1. Susan's 2:30 classes text and IM group presentation
2. http://smallbusiness.yahoo.com/r-article-a-1990-m-6-sc-39-small_businesses_marketing_with_text_messaging-i